ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. IdeaRocket.

UX 130

UX Customers Drivers/motivators Construction 130

Hubspot

MAY 19, 2020

By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. Ultimately, tracking website activity lets you know your prospects and leads better. Image Source.

CRM 79

CRM Price UX Construction 79

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Usability heuristics are “best practices” for user interface design. That’s an important distinction.

UX 73

UX B2B User Experience Price 73

Martech

OCTOBER 16, 2023

Your presentation, or user experience (UX), is key to ensuring the great content you put so much work into is well-received. Use the following tips to ensure your content’s UX meets the needs and desires of your audience. Clutter creates a poor user experience and drives your audience away. In your inbox.

UX 136

UX User Experience Construction Lead generation 136

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

B2B 120

B2B User Experience E-commerce B2C 120

ConversionXL

JUNE 19, 2014

After you’ve determined what the “personality” of the page should feel like through typography, you should move on to the wireframing process to construct the outline of the page in a way that is functional & usable. The Effect of Typography on User Experience & Conversions. Aarron Walter, lead UX designer @ MailChimp.

Customers 107

Customers User Experience Lead generation Start-ups 107

ConversionXL

JUNE 19, 2014

After you’ve determined what the “personality” of the page should feel like through typography, you should move on to the wireframing process to construct the outline of the page in a way that is functional & usable. The Effect of Typography on User Experience & Conversions. Aarron Walter, lead UX designer @ MailChimp.

Customers 98

Customers User Experience Lead generation Start-ups 98