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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content. Luxury brands understand this well.

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You May Not Think You Need a UX Designer — Here’s Why You Do

Salesforce

One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. A UX hire can help avoid design debt , strengthen customer relationships , and build customer trust and long-term brand loyalty. What does a UX Designer do on a technology platform?

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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How To Use Priming To Improve UX

ConversionXL

Your previous ideas about the construct of a camel allow you to finish this sketch before it’s actually finished: Image Source. It’s also got practical use cases when it comes to optimization, notably in improving the user experience by ‘nudging’ users in a desirable direction.

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The Beginner’s Guide to Usability Testing

Hubspot

Asking other people to evaluate your work applies to almost every discipline, especially user experience and design. Learning directly from the people that your work is actually for -- your users -- is what enables you to craft the best user experience possible. What is Usability Testing?

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How to leverage neuromarketing for SEO

Search Engine Land

These three dimensions are the foundation upon which successful marketing strategies are constructed. Sharing user-generated content, success stories and testimonials fosters a sense of community and authenticity. User experience optimization (UXO) using neuroscience User experience is at the heart of any online success.

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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. Germane – The construction of patterns, models and associations. How Design and UX Add to Cognitive Load. That’s what makes a site truly intuitive.

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