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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content. Luxury brands understand this well.

UX 82
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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

UX 130
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How To Use Priming To Improve UX

ConversionXL

Your previous ideas about the construct of a camel allow you to finish this sketch before it’s actually finished: Image Source. ” A similar experiment found that after thinking about stabbing a coworker in the back, participants were more likely to buy soap, disinfectant or detergent than other items like batteries or gum.

UX 64
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The Beginner’s Guide to Usability Testing

Hubspot

Asking other people to evaluate your work applies to almost every discipline, especially user experience and design. Learning directly from the people that your work is actually for -- your users -- is what enables you to craft the best user experience possible. What is Usability Testing?

UX 76
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How to leverage neuromarketing for SEO

Search Engine Land

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. These three dimensions are the foundation upon which successful marketing strategies are constructed. THINK’ T apping and translating brain signals.

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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. Germane – The construction of patterns, models and associations. friction) that visitors will not feel comfortable enough to sign up or make a transaction.

UX 104
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How to Recognize Great Conversion Optimization People

ConversionXL

It’s not about following a checklist from a blog post, that’s not how great people operate. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. 7 They know good design and user experience. How are users currently using it? But what is that really?