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How UX Design Principles Drive Sales Cloud Innovation

Salesforce

Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy. Product UX design principles can help you and your team, too.

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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 73
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When and how to use HTML sitemaps for SEO and UX

Search Engine Land

Websites weren’t appropriately planned by information architects according to UX best practices. Alternative to mega menus Many sites attempt to fit as much as possible into their site navigation and end up having so-called mega menus. Users get quickly overwhelmed visually with dozens of options to select from.

UX 97
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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Which popular beauty and cosmetics website has the best user experience? Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? 5 dimensions of UX benchmarking. Benefits of UX benchmarking.

UX 119
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. The same is true for your ecommerce website.

UX 87
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4 Ways Animation Can Actually Improve User Experience

ConversionXL

There are 4 ways animation, when used properly, can actually strengthen UX. And better user experience can lead to higher conversions. Here are some rules to follow when implementing animation into your digital designs: 1. Use loading sequences that keep users interested. The lefthand menu pops up.

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Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. Why bother looking at crypto sites? Registration.

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