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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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How to Optimize Out of Stock Product Pages

ConversionXL

But First… How Sites Usually Deal with Out of Stock Product Pages. The product is out of stock, but you don’t realize it until you’re ready to buy and check the fine print. Being redirected to a similar product without explanation. How well you handle these pages impacts: user experience, SEO, and sales.

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How To Use Priming To Improve UX

ConversionXL

Your previous ideas about the construct of a camel allow you to finish this sketch before it’s actually finished: Image Source. It’s also got practical use cases when it comes to optimization, notably in improving the user experience by ‘nudging’ users in a desirable direction.

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The Beginner’s Guide to Usability Testing

Hubspot

Asking other people to evaluate your work applies to almost every discipline, especially user experience and design. It's not smart to rely on yourself when evaluating your own product or website design. Usability testing is a method of evaluating a product or website’s user experience.

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How to leverage neuromarketing for SEO

Search Engine Land

Evaluates whether a product or offer meets basic needs and survival instincts. Helps create emotional connections between consumers and products, influencing preferences and brand loyalty. These three dimensions are the foundation upon which successful marketing strategies are constructed.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Users demand high-quality user experience (UX). Many new unicorn SaaS vendors aren’t necessarily providing anything new, but they’ve built products that conform to modern user expectations. Companies that understand modern user expectations and design software accordingly win big. Per year, that’s $4.5