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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

UX 130
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How to leverage neuromarketing for SEO

Search Engine Land

These three dimensions are the foundation upon which successful marketing strategies are constructed. Sharing user-generated content, success stories and testimonials fosters a sense of community and authenticity. User experience optimization (UXO) using neuroscience User experience is at the heart of any online success.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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Leading Questions: Great for Marketing, Terrible for Research

ConversionXL

The “foot-in-the-door” technique suggests that yeses beget yeses. Question order can also help gather more accurate data by using the foot-in-the-door technique—leading the respondent to admit a socially undesirable behavior. Be cautious: A poorly written bipolar question may also introduce a false choice.). Question order.

Technique 121
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3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

Recommended Resources: Four Techniques For Combining Fonts. Typecast (for experimenting with different typefaces in the browser). The Effect of Typography on User Experience & Conversions. Emotional design turns casual users into fanatics, ready to tell others about their positive experience.”.

Customers 107
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The 3 Step Approach To Successful Customer Activation

ConversionXL

Recommended Resources: Four Techniques For Combining Fonts. Typecast (for experimenting with different typefaces in the browser). The Effect of Typography on User Experience & Conversions. Emotional design turns casual users into fanatics, ready to tell others about their positive experience.”.

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The 3 Step Approach To Successful Customer Activation

ConversionXL

Recommended Resources: Four Techniques For Combining Fonts. Typecast (for experimenting with different typefaces in the browser). The Effect of Typography on User Experience & Conversions. Emotional design turns casual users into fanatics, ready to tell others about their positive experience.”.