article thumbnail

When and how to use HTML sitemaps for SEO and UX

Search Engine Land

Websites weren’t appropriately planned by information architects according to UX best practices. This technique has been working as long as XML has been around. Also, sometimes, if a user is not fast enough to point at the right menu item, it will disappear when they lose the level one menu. Discoverability. Findability.

UX 98
article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Similarly, a search box on 404 pages can sometimes make up for the UX glitch.

UX 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce

For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. UX design for generative AI involves creating interfaces and interactions that enable users to interact with and provide input to the generative AI system.

UX 52
article thumbnail

4 Ways Animation Can Actually Improve User Experience

ConversionXL

There are 4 ways animation, when used properly, can actually strengthen UX. And better user experience can lead to higher conversions. The UX research firm Nielsen Norman Group outlines principles of web page animations. They explain that fast animation grab users’ attention. – Luke Wroblewski. Conclusion.

article thumbnail

Future-proofing digital experience in AI-first semantic search

Search Engine Land

Unlike traditional keyword-based search, semantic search focuses on comprehending the context and intent behind a user’s query, leading to more accurate and contextually relevant results. This is achieved through natural language processing (NLP) and machine learning (ML) techniques, making it an essential aspect of AI-driven search.

UX 121
article thumbnail

6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

UX 130
article thumbnail

UX vs. Marketing: Can These Opposites Attract?

Hubspot

When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." User Experience is Serving. Some suggest that UX should be a subset of marketing.

UX 76