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How to leverage neuromarketing for SEO

Search Engine Land

These three dimensions are the foundation upon which successful marketing strategies are constructed. A scroll map (left) and a move map (right) on the hotjar.com homepage Heatmaps visually represent user activity, revealing webpage hotspots of engagement and disinterest. THINK’ T apping and translating brain signals.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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Leading Questions: Great for Marketing, Terrible for Research

ConversionXL

Does your employer or his representative resort to trickery in order to defraud you of your part of your earnings?” The “foot-in-the-door” technique suggests that yeses beget yeses. While the establishment of norms represents a risk, it’s also an opportunity. But the question type, topic, and order can be equally influential.

Technique 121
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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

I carried this into my life as a UX and CRO practitioner, because the performance (and perception of performance) plays a vital part in how people rate their experience. Even then, the nascent analytics industry was criticizing pathing reporting because constructs like identical links on the same page couldn’t be pathed accurately.

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Want to Teach Yourself Design? 8 Tips & Tricks for Beginners

Hubspot

These platforms showcase an abundance of high quality work from leading designers across the spectrum -- everyone from web and UX designers to graphic designers and typographers. But don''t let your skill level stop you -- examining the construction of a design will let flex your creative muscle. Try It Yourself.