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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Setbacks of using a 2-Stage inside sales organization. B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts.

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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

What he shared was pure gold for any SaaS founder trying to navigate the complex world of GTM motions. The Evolution of Go-To-Market (And Why It Matters) Let’s break this down into three distinct eras: GTM 1.0: The “Golf Course Era” – Selling to CIOs over lunch GTM 2.0: Salesforce started with 2.0

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SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey

SaaStr

Rule of 40 Drivers: Field Sales vs Inside Sales. It is commonly perceived that Field Sales are more expensive than Inside Sales. The KBCM 2021 dataset provides good evidence here: Field Sales CACs ($1.72) are 38% higher than Inside Sale CACs ($1.25). ACV – Qualifier: $53k.

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From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users

SaaStr

Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. They talked to customers and peers in the industry to build an inside sales motion.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot

Steps for developing a GTM strategy. Pick a sales strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Choose a sales strategy.

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Sales Pipeline Radio, Episode 238: Q & A with Subbu Vempati @ svempati & Judy Ash @judya2004

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. This week’s show is called “ The Perfect MarTech Stack?

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

It is known for featuring actionable B2B sales tips from industry leaders, making it a valuable resource for anyone in the field of B2B sales. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

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