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Microsoft on the future of advertising and conversational AI

Search Engine Land

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. “It’s because the user journey is shortened, so there is a faster path to conversions.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

To bring the best user experience to its customers through innovative hardware, software, and services.” “To It’s the word that she uses the most when talking about Bumble, and it’s the word that crops up most frequently in conversations with employees and executives.”. Here are some fun examples that you will likely know.

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The Straightforward Guide to the Google Display Network

Hubspot

Your average conversion rate with GDN will be a minuscule 0.7%. Because you're targeting users that may not be familiar with your brand at all. The standard CTR for this network is still under 0.5%. That makes the user intent different than when an ad appears at the top of a Google results page for a high-intent search phrase.

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Why the Blog Post Is the New Ad Unit

Hubspot

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. But all is not lost!

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Descriptions are also shown in search results and can help increase CTR -- but remember that nowadays, they don''t have a direct impact on rankings.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions. You have been hired by a local real estate agent to improve the SEO of their website. Answer: Blog Content Strategy: 1.