Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. New GA4 fractional, cross-channel web conversions feature on April 18. In the UK, publishers sued Google for $4.2

Retail 124

Retail X-functional Launch Non-Profits 124

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. Building a workflow automation plan.

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. The primary purpose of a B2B site may have once been to get site visitors to pick up the phone or fill out a form. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Sales Hacker

JUNE 20, 2019

And following this rule of thumb I went DEEP on my target persona. Doing that, you end up learning things that aren’t immediately obvious to everyone else. Shored up our weaknesses by adding tech. I was responsible for onboarding hundreds of salespeople, training the entire BDR, AE, CS, and Support functions.

Quota 70

Quota X-functional Strategize Contract 70

ConversionXL

JANUARY 28, 2020

No, you’re talking to who is available , without the ability to measure or know their impact, with only a smile, a suit, a piece of paper, and a few minutes of conversation to figure out things that have a massive long-term impact on your business. Does a visually impressive portfolio translate to high-impact design ?

Growth 70

Growth X-functional SQL UX 70