Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 127

Retail X-functional Launch Non-Profits 127

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. The primary purpose of a B2B site may have once been to get site visitors to pick up the phone or fill out a form. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. Building a workflow automation plan.

CRM 143

CRM Contact Consult X-functional 143

Hubspot

JUNE 29, 2021

Those were some of the things earlier on that set me up for being seen as a leader in our space," said Ladd. Christopher Simmons , small business sales manager at HubSpot, says adding value looks like a combination of the following: Being successful in your role. Speaking up on behalf of people. And if you mess up, own up to it.

X-functional 91

X-functional Start-ups Meeting Conversion 91

SaaStr

AUGUST 15, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. So, you teed it up really well. One, it starts high up in the sales process, right?

Retail 83

Retail Start-ups Drivers/motivators Up-sell 83

Hubspot

FEBRUARY 20, 2016

In fact, a study revealed that participants who were not fed prior to starting a project gave up completing it much quicker than their fully-fed counterparts. “To Once you finish ranking your tasks, begin working on your low effort, high impact goals to build up steam, then transition to your high effort, high impact goals.

Product 53

Product X-functional High impact Technique 53