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How to overcome the top 3 objections to YouTube video ads

Search Engine Land

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. Yet when I ask new clients and prospects why they don’t have YouTube video ads, they usually give one or more of the following reasons: They don’t have the budget.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

We follow the paths of marketers who have tackled the same customer acquisition challenges before us. In following (or avoiding) the experiences of others, however, we risk overlooking opportunities that are unique to our brands and companies. Why follow the beaten path when you can design your own treasure map?

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Freeing Up Our Time, Or Using Our Time More Effectively?

Partners in Excellence

A lot of the conversation focuses on “freeing up time.” ” But as I think about it, is the issue really about freeing up time or is it about using our time more effectively? We need them to think about what they should be doing, where they should be focusing, how they can increase their impact and results.

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GTM 60: 261% More Likely to Trust a Company When Their Founders are Posting on LinkedIn with Sam McKenna

Sales Hacker

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies.

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The rise of Google followership: Unlocking visibility on Google’s surfaces

Search Engine Land

The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google. Creator details such as social handle, social follower count or content popularity included in search results, and the recent avatar guidance.

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Collaborative Conversations, How Do We Have Them?

Partners in Excellence

They are the foundation of high impact conversations with our customers. What do we have to do to conduct high impact, collaborative conversations? Follow-Up: The majority of our discussions, particularly coaching and customer discussions require follow-up. The conflict is only about ideas.

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How to create an SEO roadmap

Search Engine Land

Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. Once I understand the scale, I look to estimate the impact. Bottom-up using keyword-level forecasting based on estimated position changes. It isn’t easy to generalize in SEO.

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