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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia joined the DOJ in this lawsuit. Performance: Microsoft Ads has been reported to have better conversion rates and more effective targeting capabilities than Google Ads. A good time for competition. Not just for the workplace.

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What is quality score and how to use it in PPC

Search Engine Land

A higher expected CTR indicates that you are good at getting people to engage with your brand – and making the ad network money. Row Labels Average of Quality Score Sum of Conversions Average of Avg. What’s different is the localization of search, search volume in these locations, and auction prices. 5 9.5252 (blank) 905.97

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PODCAST 93: The Journey from 2x Founder to VC with Angus Davis

Sales Hacker

He founded Tellme Networks, sold it to Microsoft, founded Upserve, and sold it to Vista Equity Partners. He then founded Tellme Networks, sold that in 2007 for $900 million to Microsoft. It’s a great conversation, so I hope you enjoy it and we’re excited to bring it to you. Sam Jacobs: That’s amazing.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Even better: Find the accounts that can afford to — and will likely — pay top dollar for products with high price tags or products with subscriptions that will pay out for a long time.

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Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

Hubspot

Marijuana has been a taboo subject for decades, and we are now just starting to see a shift in the conversation. The state of Rhode Island, for example, made marijuana email marketing illegal last year after their attorney general took issue with a medical marijuana dispensary advertising discount prices in their customer emails.

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