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YouTube advertising: The ultimate guide

Search Engine Land

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

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The trifecta of keyword research strategy:  Volume, difficulty, intent

Search Engine Land

Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions. Finding a balance between high volume and achievable competition is the key to success.

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Predict lead conversion probabilities based on historical data.

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Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. Customer Experience (CX) vs. User Experience (UX).

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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Website Information Architecture: How to Optimize for UX

ConversionXL

One of your key tasks is to answer these questions effectively—on every page of your site. the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result. Knowing the parameters and variables to store in your system is crucial for excellent search results. What do I do now?

UX 114
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The Scrappy Entrepreneur’s Guide to Usability Testing

ConversionXL

I don’t have the luxury of focusing on UX right now,” you may say to yourself. Before I get into how to do usability testing, let me start by saying why I think it’s wrong to view UX as a luxury. You might think UX, or User Experience, is about making things pretty or “delightful” (how frivolous). Where to get testers.

UX 107