Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try. How do you counter these perceptions?

A/B testing 116

A/B testing Tradeshows Finance Cross-sell 116

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. By gaining more exposure, the opportunity to meet new people presents itself. Shared interests or similar problems will be a good conversation starter. This brings little value to the conversation. Image Source.

Networking 69

Networking GTM Referrals Tradeshows 69

Heinz Marketing

JULY 31, 2020

In the post-event, your focus should be around utilizing what you know about your attendees to serve them relevant, timely, and personalized content experiences that continue the conversations from the event. Interactivity keeps audiences engaged and present at virtual events. What did they interact with? What did they respond to?

Tradeshows 109

Tradeshows User Experience B2B Promote 109

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. I hope you’re all out there killing it and closing some deals. We don’t.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Hubspot

AUGUST 6, 2010

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

Tradeshows 71

Tradeshows A/B testing Campaign Strategize 71

Salesmate

APRIL 10, 2020

Once the prospects’ requirements are clear; present your product as a solution explaining how it can help in fulfilling their needs. Sales fact 2: Prospecting should be strategized. By automating the follow-up, you and your sales reps will get more time to focus on creating new sales strategies for increasing your conversion rate. .

Tradeshows 93

Tradeshows CRM Pipeline Follow-up 93

Heinz Marketing

MARCH 23, 2021

On-demand presentations. Jumpstart the conversation before the conversation has even started. Online events don’t have to be lackluster video presentations. Social media and integrated apps are a few ways to create an interactive, two-way conversation throughout each participant’s event journey. Engagement Apps.

B2B 83

B2B Presentation CRM Strategize 83