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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed. “The E-Myth Revisited” by Michael E. Gerber The E-Myth Revisited by Michael E.

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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Which meant it was clear I used the wrong CRM for my use case. Can you use one CRM system for both?

B2C 99
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Microsoft enters the customer experience space

Martech

It aims to lift advertising performance through audience intelligence and improve e-commerce results through AI-driven personalized recommendations. For several years now, Microsoft has quietly trailed far behind Salesforce as a CRM provider with its Dynamics 365 product. Among customers are Walgreens and Chipotle. Why we care.

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

Integrated customer relationship management (CRM): By integrating POS systems with CRM software , associates can access detailed customer information that helps them offer more personalized service. This follow-up can help solidify the relationship and encourage repeat business. Back to top.

Retail 52
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Your One-Stop Guide to AI in Marketing

Salesforce

Explore the possibilities Take a tour of the full Marketing Cloud offerings and see how you can build trust with AI and customer data right in your CRM. When you use AI-driven recommendation engines on e-commerce platforms, product suggestions are based on individual preferences and purchase history.

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How To Create an Online Store (In 7 Steps or Less)

Salesforce

Top 5 must-haves when managing your shop Next up, we’ll explore the strategies needed to help you maintain efficiency, great customer service, and growth as your business expands — because it will. This type of intelligence helps to refine product offerings, and customer service , and gains repeat business.

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Mastering Basic Sales – A Detailed Guide

The 5% Institute

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights.