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Navigating the evolving martech landscape

Martech

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Post-acquisition brings changes in product functionality, usually starting with integration capabilities. Many companies have moved away from a singular list of products to categorizing products by function.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

For example, let’s say a sales rep for a medical software company has 100 leads in hospitals and they randomly go after all of them. With lead scoring, the same sales rep can rank the hospitals and narrow them down to the best 10 by using criteria to determine the most promising leads. The process quickly becomes time-consuming.

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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound. Hospitals are pretty complicated. Are people actually logging things in their CRM according to that definition?

Growth 106
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

” They will be able to point to measurable value X amount saved, or X user adoption, or X spend categories and a management, or X improvement in operational efficiency, whatever that may be. I think at Salesforce, depending on how you look at it, CRM is either their fourth or third largest category now.

Price 79
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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution. We have global customers in commercial and residential real estate, hospitality, unified communications, the marine space, government, and financial services. Implementation.

Service 69
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

or “Who is likely to try product X?” Predictive analytics models “take into account not only the complexity of the project (both the functional and implementation aspects) but also the complexity of the team environment.”. Like Vizadata, MIT’s Endor pursues this path.

Sports 131
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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

Those industries and the associated industries, hospitality, et cetera, I think are in for a very long non V-shaped recovery. X and it’s not [inaudible 00:20:29]. I mean, there’s a couple public companies, several private companies, but it had step function. So massive step function. I already see this.