Your GTM spend isn’t just an expense — it’s an asset
Martech
JULY 17, 2025
Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.
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