Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. Drive internal discussions and create a consensus in favor of an e-commerce firm. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite.

GTM 81

GTM E-commerce B2B Profit margin 81

Lead Fuze

NOVEMBER 30, 2021

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. I was able to convince my team that e-commerce is the way of the future.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. People are buying and selling houses. Look at Model T sales or something.

E-commerce 72

E-commerce Retail Real Estate Growth 72

SaaStr

SEPTEMBER 20, 2019

So I was able to get my hands in a lot of different areas within the business, within marketing. Anything from, you know, e-commerce, to our first banner ads, emails, SEM, you name it, PR. And so, you know, if you think about where Zoom has come, I have been here going on five years now. Janine Pelosi: Hundred percent.

E-commerce 54

E-commerce Trust Start-ups SQL 54

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses.

X-functional 62

X-functional E-commerce Growth Retail 62

Heinz Marketing

AUGUST 25, 2020

When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. It is typically representative of price ranges in the hundreds of thousands to more than $1 million.

B2B 112

B2B Sell E-commerce Cross-sell 112

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. Jason Lemkin: Well, let’s break it up.

Growth 96

Growth Cross-sell Start-ups X-functional 96