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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand). Do you sell these? Happy merchandising!

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Nicole is a big believer that marketing should be held accountable to metrics that tie directly to revenue. Seed funding.

GTM 93
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How to Get Your Company to Really Care about Your Customers

ConversionXL

explained: Everything any team does will have an impact on the user experience, from back-end engineers to customer success specialists. Chen offered a common example: The customers we talk to might not be representative of our target customers. Get CCOs to represent. As Chang Chen, Head of Growth & Marketing at Otter.ai

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

1, it caused a shockwave across the search engine optimization ( SEO ) world. If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. Plush penguins sound absolutely adorable.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

We sell success. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. You generally need approximately 200–250 responses to accurately represent your population. Cross-sectional studies, surveys. Mechanistic studies.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments.

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Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

Say for example you have an online store selling custom painted yoga mats, and a separate site focused on vegan cupcakes, each one of these sites should have a unique Property and its own set of Views. This relates to something called cross-domain tracking. Tap Into a Keyword & UX Goldmine by Activating Site Search.

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