Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. This report lets you track how many of each page type you’re creating and assess the mix of content representing each stage.

UX 113

UX Represent Niche Clients 113

Search Engine Land

NOVEMBER 6, 2023

From a UX perspective, Google scaled back on the initial look , which was taking over most of the SERP. And it represents an extremely personal counterpoint to SGE: If you’re looking to lean into a facet of SEO to hedge against possible erosion from SGE, UGC could be a smart – and relatively underutilized – bet.

UX 116

UX Represent Education Strategize 116

Search Engine Land

SEPTEMBER 1, 2023

Understanding keyword volume Keyword volume represents the number of times a keyword is searched for within a given time frame, providing valuable insights into user behavior and search trends and indicating the potential traffic and visibility that a given keyword can bring to your website. It could be: Researching information.

Objectives and Key Results 133

Objectives and Key Results UX Niche Engineering 133

Search Engine Land

AUGUST 4, 2023

” Slow down: Is SGE actually a ‘plagiarism engine’? Read this again, but apply every statement to Google’s pre-existing featured snippets: “…engine that grabs facts and snippets of text from a variety of sites, cobbles them together (often word-for-word) and passes off the work as its creation.”

Objectives and Key Results 88

Objectives and Key Results CTR Engineering UX 88

Search Engine Land

SEPTEMBER 26, 2023

It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. I’m not an expert in design, UX, or front-end development for our website. For example, you may have buckets of work related to infrastructure, content or engineering. It provides a structure to communicate expectations with stakeholders.

Launch 128

Launch High impact UX Manufacturing 128

Search Engine Land

SEPTEMBER 21, 2023

A scroll map (left) and a move map (right) on the hotjar.com homepage Heatmaps visually represent user activity, revealing webpage hotspots of engagement and disinterest. By analyzing these heatmaps through a neuroscientific lens: UX designers can uncover patterns in user attention, clicks and scrolling behaviors.

Drivers/motivators 105

Drivers/motivators Strategize UX User Experience 105

Search Engine Land

MAY 12, 2023

Creating topic hubs (also called pillar pages ) within your resource center helps search engines better understand the relationships between pages and topics – which may boost your SEO. That’s why working with a web designer or UX designer at the building stage is important to ensure the page looks and functions well.

Niche 93

Niche UX User Experience Promote 93

Search Engine Land

JANUARY 25, 2024

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR. Appealing thumbnails Within your YouTube channel, choose thumbnails that make people want to click them.

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Hubspot

AUGUST 6, 2018

UX and design professionals leverage usability testing to get user feedback on their product or website’s user experience all the time. So we interviewed some of HubSpot’s Senior UX Researchers and Designers to teach you what exactly usability testing is, its benefits, and how to effectively conduct your own study.

UX 76

UX User Experience Construction Follow-up 76

Hubspot

MARCH 18, 2020

Search Engine Optimization Team. SEO teams should be excellent problem-solvers and think about how to optimize content specifically for search engines. Comprehending analytics and optimizing content for SEO purposes will help your business rank on search engines and reach new prospects, or nurture leads until they're ready to purchase.

UX 96

UX User Experience Engineering Account management 96

Capterra Sales & Marketing Software

DECEMBER 17, 2021

Great academy to learn how to take good advantage of all the features” — Small business, real estate, marketing and sales director “It has great design and an incredible UX. Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by Capterra or its affiliates. Read reviews. Visit Website.

Real Estate 97

Real Estate Campaign Price CRM 97

Hubspot

JANUARY 18, 2018

First, we assembled the ideal cross-functional team for the project, which included a UX designer, a UX writer, a product manager, a marketing manager, and an engineer. These sketches represented the core functionality and offered innovative approaches toward our goals of building trust and relevance.

UX 78

UX Strategize Angle User Experience 78

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Engineering.

UX 131

UX Process User Experience Technique 131

ConversionXL

MARCH 3, 2016

Now, there are two things to remember when choosing or creating a custom report: choose representative, useful metrics and everything is better with segmentation. Above, I’ve removed the source filter to see data from all search engines vs. just Google. Also, this report focuses on Google campaigns. PPC Keywords.

Customers 91

Customers UX Referrals Non-Profits 91

ConversionXL

MARCH 16, 2014

It represents the voice of an atmosphere, or historical setting of some kind. Cyrus Highsmith, author of Inside Paragraphs says typefaces represent the voice of an atmosphere, or historical setting, and that’s very true, but I want to add to that. The Blue in this graph is represents sites using serif fonts.

User Experience 133

User Experience Conversion Represent UX 133

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. Great first impressions matter when meeting someone, going to a new place, and even visiting a website.

A/B testing 78

A/B testing UX Contact User Experience 78

Sales Hacker

FEBRUARY 12, 2021

All of these represent the total cost of ownership of a solution and it can have a big impact on your expenses on the long term. It’s important to note though that SAP is still a legacy product, in terms of UX and the design of the platform. It allows customers to automate complex business processes using an automation engine.

CRM 84

CRM Territory Price E-commerce 84

ClickFunnels

DECEMBER 12, 2021

A customer persona is a fictional character that represents your dream customer. For example: Here’s a UX designer customer persona: Use this customer persona to guide your lead generation campaign. UX designers that work at Fortune 500 companies). Jane Doe) as opposed to a nebulous “target audience” (e.g. But guess what?

Lead generation 263

Lead generation UX Contact Engineering 263

Hubspot

AUGUST 14, 2013

The good news is, you don''t have to have any UX experience to run this exercise. Lay out a stack of index cards on the table, each representing a major page on your site. Search Engine Optimized. Invite people from outside of your organization in for a simple 20 minute exercise. Object Based.

CTR 74

CTR UX User Experience Engineering 74

SBI

MARCH 1, 2021

Reps that are uncomfortable or unprepared are not representing themselves or the company well during this most critical time. StorySlab tells you this without any extra data entry and without having to alter or re-engineer the sales process. Removing friction and awkwardness is key.

Sell 37

Sell Manufacturing Outside Sales Healthcare 37

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Salesforce

APRIL 29, 2022

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language.

UX 98

UX User Experience Objectives and Key Results Technology 98

ConversionXL

FEBRUARY 27, 2019

Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. Which aspects of the UX are confusing? How representative are Product Hunt users who signed up for your SaaS trial ? To answer those questions, Pilcro needed more users.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. Plush penguins sound absolutely adorable.

Engineering 124

Engineering Niche Promote Up-sell 124

Search Engine Land

OCTOBER 19, 2023

However, Neeva was the first to implement this in a major public search engine by having it power its impressive and highly specific featured snippets. In other words, a search engine gives results to add to the prompt. The SGE UX is still very much in flux. Sidebar : Bard’s output has gotten a lot better since launch.

CTR 144

CTR Follow-up Engineering Presentation 144

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. You’re no longer trying to get them to change their focus.

UX 111

UX User Experience Non-Profits A/B testing 111

Sales Pop!

JUNE 2, 2023

The fact is, images are one of the most important components of search engine optimization (SEO). Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well. Image SEO helps your business website, online store, or portfolio by optimizing your images for search engines.

User Experience 94

User Experience Engineering UX Conversion 94

ConversionXL

JANUARY 26, 2016

Here’s a quote from Peep further defining UX: Peep Laja: “First of all, UI (user interface) is not UX (user experience). Driving it is the UX. The other reason is to identify, quantify, and communicate UX to stakeholders. There are many metrics used to measure UX. There are many metrics used to measure UX.

UX 69

UX User Experience Promote A/B testing 69

Hubspot

JULY 17, 2014

It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. User experience."

Networking 77

Networking User Experience UX Construction 77

Sales Hacker

FEBRUARY 2, 2024

In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Read about their debut to the world.

GTM 92

GTM Pipeline SQL UX 92

SaaStr

MARCH 27, 2019

But then, engineering doesn’t work for you, QA doesn’t work for you, and oftentimes UX doesn’t work for you, marketing doesn’t work for you, sales doesn’t work for you. I can’t go tell an engineer, “You must code this,” right? ” And get an engineer fired up. .”

Start-ups 54

Start-ups Objectives and Key Results UX Follow-up 54

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. And before box she ran product and engineering teams building large scale financial platforms for Accenture clients.

Product 52

Product B2B Growth X-functional 52

Search Engine Land

NOVEMBER 10, 2022

This represents about 18% of the total population of the United States as of the 2022 Census. Viewed another way, that 61 million figure would represent the entire population of the countries of South Africa or Italy. appeared first on Search Engine Land. It is estimated that around 61 million Americans live with a disability.

Legal 98

Legal UX Represent Technology 98

Search Engine Land

JANUARY 5, 2023

At a high level, an SEO product manager (PM) helps teams optimize features and functionalities on a website so that it’s discoverable by search engines and humans alike. This role is uniquely positioned to empathize with and understand two important types of customers: Search engine bots (i.e., Googlebot) that crawl websites.

Product 90

Product Teamwork Minimum Viable Product Engineering 90

ConversionXL

JANUARY 18, 2016

One way to improve form UX, though, is simple to move to inline validation… Inline Validation. Search Engine Watch explained how to set up custom events in order to track form errors: Employ a series of custom events on your form with each event representing a field on that form.

E-commerce 59

E-commerce User Experience Follow-up UX 59

ConversionXL

SEPTEMBER 22, 2020

Or it could be that you’re relying too much on iterative A/B testing, as Joshua Porter mentioned in this 52 Weeks of UX post : “The local maximum occurs frequently when UX practitioners rely too much on A/B testing or other testing approaches to make improvements. Of course, iterative testing can produce admirable results.

A/B testing 97

A/B testing UX Growth Follow-up 97

ConversionXL

JUNE 27, 2016

For example, an old blog post that gets a lot of organic search engine traffic because it ranks well for a popular keyword. Is the UX awful? More than 10% of people are using our site’s search engine.’ More than 50% and your segment will represent your entire population. Step One: Start with the Highest Value.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72