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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand). Do you sell these? Happy merchandising!

UX 89
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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce

It takes practice to craft stories that sell a vision to potential customers. Personas are realistic characters who represent key audience segments. physical, social, tech) quotes that represent key insights. Decide the most important audience segments you want the persona to represent. Cross-Team Alignment.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Nicole is a big believer that marketing should be held accountable to metrics that tie directly to revenue. Seed funding.

GTM 93
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How to Get Your Company to Really Care about Your Customers

ConversionXL

Chen offered a common example: The customers we talk to might not be representative of our target customers. Imagine that replicated as a real-world experience–a potential customer walks into your shop and asks the sales assistant if you sell XYZ, and the member of staff just says “nope” and walks off. Get CCOs to represent.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. But SEOs are in the business of helping companies sell things, right? Barry Schwartz summed up reactions around the web.

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How to Recognize Great Conversion Optimization People

ConversionXL

We take a website, and make it sell better. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Conversion Optimization is a cross-disciplinary role. . #1 Great optimizers are polymaths. But what is that really? That’s the essence, right? But how do you do it?