Salesforce
MAY 15, 2025
Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.
Martech
DECEMBER 26, 2024
Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.
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Sales Hacker
JUNE 2, 2021
I always recommend my clients create a sales enablement council: Purpose: build relationships and trust with monthly cross-functional collaboration. Participants: marketing, product marketing, product management, sales, HR and sales enablement. What does it look like when the instruments (lines of business) are out of sync?
Salesforce
MAY 15, 2025
Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.
Hubspot
AUGUST 1, 2018
And not only is conversational marketing data helpful for recognizing tech issues and common customer pain points, it also can identify opportunities for cross-sell and up-sell. Promote events, products, and content. Qualify Leads. Schedule meetings. Get feedback from customers and prospects.
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