Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). So what about ad networks? Think Google Adsense and Facebook Audience Network. It's the publisher version of the DSP.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Sales Hacker

JUNE 3, 2025

And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. They can swipe right, swipe left based on how good that prospect looks, you know, to be a fit for the product that they’re selling.

GTM 87

GTM Territory Gaming Sales 87

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Do cross-device optimization (XDO) – best by using a CRO Grid.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. Jason Lemkin: Yeah.

Pitch 84

Pitch Start-ups Up-sell Technology 84

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Network effects: Uber effect. You are gambling if you use other’s best practices. What engages and when does that sell? Woo your customers. Increased engagement.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). is yelled back and forth, becoming a classic catchphrase and an icon of beer-drinking culture that ran constantly on sports networks over the next few years. Procter & Gamble: Thank You, Mom. And so, in the late 1980s, Nike created the "Just Do It." It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. What I mean is that even to sell let’s say, to a customer in London.

Price 109

Price Start-ups Up-sell X-functional 109