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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

UX 126
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How to Identify Customer Pain Points: Comprehensive Guide

Lead Fuze

Cross-training Staff: Make sure everyone on your team knows your product/service inside out. One way to ensure continuous, up-to-date customer engagement is by incorporating live chat functions into your platform. The Power of Omnichannel Help Desk Software Omnichannel help desk software is like a superhero with x-ray vision.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Featuring a classic game of CRO Feud.) It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. Copy either sells or it doesn’t.

Growth 86
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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. And it really, it changed the game and people really embrace that, but we didn’t stop there.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: That’s an enablement exercise that is not to be minimized, right? I mean, what do they do?

Retail 75
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. Uses for JavaScript include pop-ups, slide-in calls-to-action, security password creation, check forms, interactive games, and special effects. 91) User Experience (UX).