SalesLoft
AUGUST 23, 2019
, you know that SalesLoft’s self-declared sales nerd and podcast host, Jeremey Donovan asks every guest two questions: What is the first thing you remember selling? From that list, we focused in on the 5 most frequently recommended books and noticed something pretty important: They aren’t all about selling. . The takeaway?
SaaStr
NOVEMBER 1, 2022
We remain optimistic about the prospects of cross-border SaaS. One implication of SaaS proliferation is that too many companies solving super niche problems are getting funded. Application SaaS has matured and increasingly there are fewer niches available to build large businesses. Silicon Valley has a deep talent bench.
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The Lost Book of Sales
JULY 12, 2021
Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.
Hubspot
AUGUST 21, 2023
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.
ConversionXL
NOVEMBER 29, 2018
And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.
SalesLoft
JUNE 3, 2019
It’s so, so hard, but upon reflection, and I had been thinking about this lately, I think the sales book that had the most enduring impact would have been Geoffrey Moore’s Crossing the Chasm. And for those aspirin people he articulated a way to go to market, that was very simplistic. I can sell to anyone.’.
Sales Hacker
AUGUST 23, 2018
More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. However, another often overlooked area of B2B sales is where businesses try to prospect to the wrong set of the audience within their niche. Sell the ROI of your services, not the features.
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