Remove Cross-sell Remove Go To Market Remove Relationship building
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams.

B2B 137
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The Ultimate Guide to Choosing a Winning Sales Methodology

Highspot

Suddenly, your business has gone from a single salesperson to a team of hundreds, each of whom has a different approach to selling — and not all of them right for your business. But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Transactional Selling.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. He also shares real-world use cases from inside Microsoft and partner companies, plus how founders and operators can build or adapt in this new AI-native era.

GTM 67
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

If I’m ever in market, I won’t buy from them because of how they treated me, because of how they pushed me.” And you want the CFO to understand what modern marketing can do, not only to demand function, but again, customer experience, the impact on retention, lifetime value, valuation multiples over time.

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The Ultimate Guide to a Career in Sales

Hubspot

Nearly half of their time is spent selling remotely (i.e. Their main goal is to help customers increase the ROI on a purchase, so they'll often connect with a salesperson if an opportunity to cross-sell or upsell arises. You have to understand a product or service to sell it. using Zoom, Skype, email, and CRM).

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B2B Sales Training Techniques and Best Practices

Highspot

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace.

Sales 137