Remove Cross-sell Remove Go To Market Remove Teamwork Remove Technology
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Why we care about marketing management

Martech

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. Agile marketing management team development.

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How Limeade Is Keeping Collaboration at the Heart of Their Account-Based Plays

SalesLoft

An account-based strategy is only a strategy until marketing and sales come together to hyper-focus on their top-tier accounts. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.”. We met three times per week to align on our go-to-market strategy. .

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. So, how do you ensure your product launch bears fruit?

Launch 59
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SaaStr Podcast #345 with PagerDuty CMO Julie Herendeen

SaaStr

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

Pipeline 116
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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

And we started to represent major consumer technology brands and then software brands. And when we were ready to take those to market and to actually put the fire behind them for go-to-market marketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. So over the course of those 20 or so odd years in technology leadership roles. Chris O’Neill | Partner @ Portag3 Ventures.

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Planning Assumptions for Marketing and Sales in 2020

InsightSquared

From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020. 2019 has been the year of disruption. AI Influences.