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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 95
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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

How much are we expanding our LinkedIn networks with target accounts? An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. There’s also a huge gap when it comes to penetrating new business units or in cross-selling/upselling.

GTM 81
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Revive Stagnant Pipeline with These 6 Proven Tactics

Sales Hacker

For example: Cross-reference your customers with their connections, and have your happy customers directly reach out to them. Introduce the prospect to someone that they would likely enjoy networking with out of career interest. Save your seat by clicking the image More for your eyeballs : Enough hunch-based selling.

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The Age of Nearbound Intelligence

Hubspot

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. The Age of Intelligence Selling is more challenging than ever. I don’t disagree with Yamini.

GTM 56
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success. Asia Corbett ).

Finance 101
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.