How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners
SaaStr
NOVEMBER 30, 2023
General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The goal is not just to retain but to grow, cross-sell, and upsell those customers, and the increase in spend and revenue can help drive that.
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