How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
Hubspot
MAY 24, 2012
Use visual tricks to ensure your shopper isn't overwhelmed at the prospect of checking out. You may think of cross-selling and upselling as opportunities for you, because it drives more revenue. Simply reassure your visitors that they can trust you to handle their sensitive information responsibly, like Zappos does below.
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