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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Business email address Subscribe Processing.

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Microsoft on the future of advertising and conversational AI

Search Engine Land

. “It’s because the user journey is shortened, so there is a faster path to conversions. But she did reveal that increased CTR applies to both search results and ads, which is promising news for search marketers. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. Read on to learn the eight-step process we use to optimize Google Advertising costs. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

In a previous article, I shared the extensive E-A-T auditing process my agency uses. The process is varied and detailed, covering the evaluation of work that may not be under your control. . This way, you can ensure that the output of brand marketing is communicated in a way that Google can process and evaluate.

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

The first step in this process is to identify which pages should target which phrases. Here''s an example of what this might look like: Once you''ve completed this process for all of your pages -- or at least the most important ones if you have a ton of pages -- you can jump into your site to start adding keywords.

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Why the Blog Post Is the New Ad Unit

Hubspot

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. But all is not lost!

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.