Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 113

Strategize B2B Lead generation Objectives and Key Results 113

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Guide to AI in Sales Enablement and Its Impact in 2025 Download free guide 5 ways to leverage AI across your manufacturing GTM team Want to realize results like Hyster-Yale Group?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Salesforce

APRIL 17, 2025

Enter AI and Agentforce for Consumer Goods , which are quickly changing the way consumer goods companies engage with their customers. Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand?

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Salesforce

MARCH 31, 2025

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. It helps you set goals that support your long-term business objectives and drive “actual” results. This helps you focus on high-impact activities.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

The 5% Institute

JUNE 9, 2023

As a sales manager, you play a crucial role in driving revenue growth and ensuring the success of your organization. This article will explore the key responsibilities of a sales manager and provide insights into how you can excel in this role.

Objectives and Key Results 52

Objectives and Key Results Finance Drivers/motivators Sales 52

Hubspot

NOVEMBER 7, 2023

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. The trouble with the approach outlined above is that as your company grows, it’ll become harder for your sales team to find information about customers and prospects.

CRM 78

CRM Contact Contract Objectives and Key Results 78