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ERP vs. CRM: Why Your ERP Shouldn’t Be Your CRM

Spiro Technologies

While enterprise resource planning (ERP) systems are effective tools for managing business operations, inventory management, and other functions, they can’t provide the visibility needed to properly manage customer relationships. As Citibank found out in 2021 , bad user interfaces can be costly.

CRM 52
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The data disconnect: Why understanding your data landscape matters more than ever

Martech

Data, at its core, actually represents people , and those people may have wildly different expectations for how your company interacts with them. If you want to be data driven in your marketing decisions, the first step you’ll need to take is in understanding that not all data is the same.

CRM 108
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The CMO’s guide to aligning martech and business strategy

Martech

The answers to these questions lie in understanding the intricate relationship between you, your martech and your company’s broader objectives. An underutilized Digital Experience Platform (DXP). An inefficient customer relationship management (CRM) platform. Fragmented analytics tools. DXP utilization.

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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Salesforce is arguably the best customer relationship management system for B2B companies. While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Survey Your Leads and Customers.

Sales 290
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15 Skills Every Sales Associate Needs to Crush It

Hubspot

As a sales associate, you are often the first touchpoint potential customers have to your company, providing valuable experience that can set you up well for your career. Experience using a CRM or POS. The ability to use a CRM (customer relationship management) is an essential skill for salespeople.

Retail 89
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The best sales CRM software for 2023

PandaDoc

When you have loyal customers, you’re likely to have lower customer acquisition costs (CACs), better sales figures, and higher customer lifetime values (CLVs). To help you establish those long-term relationships, one of the most important tools you can use is CRM (Customer Relationship Management) software.

CRM 52
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Design Debt Happens: Here’s How You Can Learn From It

Salesforce

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language.

UX 98