Cerebral Selling

OCTOBER 5, 2020

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. Polarizing messages are ones where you cast out features, functions, and even benefits, and instead, lead with the customer’s enemy. The thing that’s causing them pain.

Drivers/motivators 130

Drivers/motivators Manufacturing Entertainment High impact 130

Hubspot

JANUARY 6, 2020

As companies move toward a flywheel model to create a streamlined customer experience start-to-finish, marketing teams will need to align with sales and service to bring in new leads while maintaining strong relationships with current customers. Fortunately, marketing will up its strategic presence in the organization in 2020.

Technology 92

Technology Technology Campaign Service 92

SalesHandy

JANUARY 9, 2018

Should you turn to your crystal ball to tell you who’s hot and who’s not? As we’ve established, crystal balls and gut feelings are not the best way to qualify your sales leads, as you need accurate information about all those people. In the world of Sales – Data is (still) King! Talk about hyper-personalized emails, right.

Contact 52

Contact Follow-up Campaign Pitch 52

Sales Hacker

MARCH 21, 2019

Check out this example from Chris Westfall, Author of The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age: Here are a few questions that a qualified prospect might say “yes” to: Have you ever noticed…. I like this pitch because it’s short, but still makes it crystal clear why G2Crowd benefits users.

Pitch 106

Pitch Sales Angle Prospecting 106

SalesHandy

JANUARY 9, 2018

Should you turn to your crystal ball to tell you who’s hot and who’s not? As we’ve established, crystal balls and gut feelings are not the best way to qualify your sales leads, as you need accurate information about all those people. The lead has the necessary Authority and has a decision making power (“A”).

Contact 56

Contact Follow-up Campaign Sales 56

Gong.io

FEBRUARY 9, 2019

There’s even a direct correlation between your odds of closing a deal and the length of your buyer’s response to questions: The longer the “customer story” (i.e., Measuring the length of your buyer’s answers is super easy with the stats tab in Gong : Stats >> Interaction >> Longest Customer Story. Closing the deal.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133