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The New Sales Channel

Partners in Excellence

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They provide capabilities, amplifying our offerings, enabling our channel partners and us to create greater value to the customer. We train them, we provide marketing programs, content.

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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)

SaaStr

When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. We must find the sweet spot.”.

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How to Improve Sales Productivity and Close More Deals

Highspot

Here are eight tried and true strategies: Establish Shared Marketing and Sales Goals and KPIs It’s a tale as old as time – sales and marketing teams aren’t aligned, and it wreaks havoc on the business. According to Forrester, “firms with high levels of alignment across their customer-facing functions reported 2.4

Closing 52
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Six Questions Every Enablement Practitioner Should Be Asking 

Highspot

How you sell to and engage with customers is now just as, and in some cases, more important than what you are selling. For enablement leaders, this means asking what needs to change about your go-to-market strategy – and whether your approach to enablement is capable of making those changes stick. Via the humble sales play.

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Highspot Launches Unified Revenue Enablement Platform

Highspot

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

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The Ultimate Guide to Sales Acceleration

Highspot

The journey from prospect to customer is much like any road trip: long, winding, and filled with surprises. . Faced with a difficult path ahead, it is tempting for organizations to hit the brakes and proceed slowly and cautiously into customer engagements. Go-to-market teams work in silos, rarely communicate. Strategize.

Sales 52
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SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication

SaaStr

Amanda Kleha is the Chief Customer Officer @ Figma, the startup that allows you to turn ideas into products faster through design, prototyping and feedback gathering, all in one place. Where does Amanda believe most people go wrong with pricing? How does Amanda think the go-to-market has to change with every stage of development?