The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business.

Go To Market 95

Go To Market GTM Strategize Growth 95

Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business.

Go To Market 98

Go To Market Technology Technology Pitch 98

SaaStr

APRIL 1, 2023

Did you know that 80% of customers say that the experience a company provides is as important as the products and services that it offers? As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. Linda sees her relationship with suppliers like dating.

Strategize 76

Strategize Customers Trust Clients 76

Heinz Marketing

JANUARY 28, 2023

ByCollin Stewart Reaching product-market fit is the first ‘only thing that matters’ goal for a startup, but once you find it, go-to-market quickly becomes the next ‘only thing that matters.’ Read to learn how you know when to invest in a go-to-market motion. Read on for some solutions.

B2B 108

B2B Customers Strategize Contact 108

Sales Hacker

FEBRUARY 13, 2020

In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. In part two, we are going to look at 5 go-to-market prerequisites that you need to consider if your expedition into enterprise is going to be a success. Customer and channel partnerships.

Go To Market 78

Go To Market Up-sell Sales Strategize 78

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 89

GTM Strategize Pipeline Launch 89

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform. Journeys that originate at a review site often lead to deals of higher value too.

B2B 110

B2B Customers B2C Inside sales 110

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy.

B2B 97

B2B Process Manufacturing Customers 97

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit.

GTM 110

GTM Product Cross-sell Profit margin 110

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Pop!

AUGUST 3, 2023

Elevating the Customer Experience to New Heights One of the crucial aspects of Rev Ops is its focus on customer experience throughout the entire customer journey. Taft stresses that customer experience should be a top priority, from the initial brand interaction to post-purchase support and renewal.

Customers 52

Customers Strategize Technology Technology 52

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 82

GTM E-commerce Real Estate Strategic partnership 82

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. When these large, strategic deals closed, our team and the company celebrated the success. Initially, I provided the models to sales teams.

Sell 137

Sell Cross-sell Finance B2C 137

Martech

OCTOBER 10, 2024

They dive deep into business objectives, market trends and customer journeys to craft strategic blueprints that align with broader business goals. Technology and implementation With the strategic vision set, this team transforms plans into reality. In the landscape of modern marketing, data is the lifeblood.

Government 68

Government UX Strategize Technology 68

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Customer feedback is the lifeblood of startup growth. First comes direction, then speed.

GTM 87

GTM Launch Education Account management 87

Sales Hacker

JUNE 4, 2024

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Strategies for turning around challenging customer relationships, with a case study on closing SpaceX and growing it from 0 to 10M ARR. 15:09) Convincing technical founders to value go-to-market expertise. (19:06)

GTM 94

GTM Networking Process B2B 94

Sales Hacker

DECEMBER 2, 2019

Mary’s sales method: dive deep into the customer [7:52]. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. And on Stitcher. Show Agenda and Timestamps.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

Highspot

SEPTEMBER 21, 2021

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Marketplace , an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners.

Launch 52

Launch Customers Strategize Sales 52

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Understanding what’s truly happening in the SaaS startup jobs space can be challenging, so a closer look at the data offers valuable insights.

GTM 89

GTM Sales Growth Represent 89

Sales Hacker

JANUARY 2, 2024

He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now.

GTM 96

GTM Pipeline CRM Strategize 96

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. This contributes to overall customer satisfaction and retention.

GTM 102

GTM Growth Referrals Cross-sell 102

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Rather, AI is allowing for more time to be spent on the strategic value-driven work, rather than administrative and repetitive tasks.

GTM 99

GTM Sales Pipeline Growth 99

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They provide capabilities, amplifying our offerings, enabling our channel partners and us to create greater value to the customer. We train them, we provide marketing programs, content.

Strategic partnership 137

Strategic partnership Sales Strategize Commission 137

Sales Hacker

FEBRUARY 8, 2022

The importance of focusing on your customer’s customer. Today on the show we’ve got Ashley Welch, talking to us about why it’s so important to focus on your customer’s customer. You always start with this ruthless curiosity about the end-user or customer. What You’ll Learn. Finally, Flockjay.

Customers 87

Customers Consult Commission Niche 87

SaaStr

AUGUST 15, 2024

Product Go to market Talent Product is at the Core of Everything Before thinking about sales or GTM motions, you have to start with product market fit. Customer Centricity and Feedback Loops Customer-centric feedback loops and fast iterations are incredibly important. Listen to your customers.

GTM 94

GTM Objectives and Key Results Strategic planning Growth 94

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. But while the content was getting page views, it wasn’t converting into paying customers.

Product 62

Product GTM Niche Growth 62

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Interview questions for a martech manager candidate: 1.

Technology 106

Technology Technology Customer Relationship Management Campaign 106

SaaStr

SEPTEMBER 8, 2024

If you are not familiar with Flexport, they are a licensed customs brokerage and freight forwarder built around a modern web application that helps brands move products around the world. Clearly understand how your customer buys. Make sure you know how your customers buy and tailor your go to market strategy and messaging to that.

Non-Profits 120

Non-Profits Price Contract Start-ups 120

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 107

GTM UX Go To Market CRM 107

Heinz Marketing

NOVEMBER 21, 2023

Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. AI Usage Across Departments: AI benefits marketing, sales, customer success, and strategy and anywhere words are used. So, let’s dive into the highlights of an incredible conversation. Want to join us ?

B2B 108

B2B Strategize Clients Consult 108

ConversionXL

NOVEMBER 4, 2021

The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And nobody wants that.:

Product 127

Product E-commerce Strategize B2B 127

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 96

GTM Strategize Networking Go To Market 96

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. 12:26) Learning from the past: Market cycles and founder experiences. (17:15)

GTM 105

GTM Growth Strategic partnership Pipeline 105

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Have you mapped the behaviors you want your customers to take across your marketing channels? What do you want your customers to do?

Represent 122

Represent Territory Campaign Strategize 122