Customers Go To Market Management Consulting 
Sales Hacker
MARCH 19, 2024
She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions.
SaaStr
APRIL 25, 2023
In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Celonis has about 1,400 customers globally, with 240 customers here in the US, most of which are in the enterprise space.
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Sales Hacker
MAY 6, 2021
This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Depending on the size of the organization, the VP of Sales will have peers who are responsible for marketing, customer success, and solution engineering. Singular focus on sales. Staying in their lane. Their peers.
Openview
OCTOBER 13, 2017
As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.
SalesLoft
JUNE 3, 2019
If you’re a vitamin, you’re a nice-to-have, but not everybody’s going to buy you. And for those aspirin people he articulated a way to go to market, that was very simplistic. We need to stop competing with each other and start just trying to do what’s right for the customer, based on what we can do for them.
Outreach
NOVEMBER 18, 2020
It’s important that change management communication is cohesive, streamlined, and consistent. That was a challenge for a global financial services company when it launched an initiative to improve the customer experience at its call centers, Gallup reported. The employees were inundated with high-priority messages about the change.
SaaStr
JUNE 4, 2019
Consistently ramping your ARR is a whole lot harder if your customers don’t stick around. In an age where earning customer loyalty and trust is harder than ever, the road to lifetime value is paved with customer feedback. Worked as an AE and then a sales manager. Well, of course it’s other customers.
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