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Why and how you should rethink profile merging

Martech

MARCH 3, 2023

When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records.

Mechanical Engineering

Mechanical Engineering Engineering Start-ups Customers

Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

APRIL 24, 2024

I was typically in a customer-facing position, such as applications engineering, sales, or product marketing. In sales, you’re visiting all these customers every day, and you might think that there’s a community of people at Hershey, Nestlé, and all the other food manufacturers. But yes, it’s sort of a common thing, right?

Manufacturing

Manufacturing Education Electrical Engineering Electricity

Technology Sales Today

Why and how you should rethink profile merging

Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

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