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This week, two separate conversations with CROs. Completely different markets/industries, both high performing in their segments. But they were deeply frustrated. “We’re struggling to make our numbers!” As we dove into it, their markets were OK, customers were still growing and investing. Then we dove into the data, pipelines very anemic, but win rates, average deal sizes, sales cycles were reasonable. “What are they doing to find and qualify new opportunities?
Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. 80% of companies with real-time analytics outperform peersRevOps makes this possible. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth.
Every time I talk to other small business owners or hop on LinkedIn, I hear the same refrain. Its getting harder to find new customers. Im not sure what marketing mix will work this year. Its a tough time to be a startup or small business 81% of small business owners say theyre worried about how the economy will affect their business. As a small business owner, I can attest that its hard to invest your hard-earned revenue and time into marketing.
By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. These lower scores stem from significant gaps in their demand generation efforts which often lead to an unpredictable and fragmented pipeline, making it difficult to m
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
When I started my freelance writing business, I had no idea what I was doing. I had already been writing as a salaried employee, so I knew about the craft itself. But when it came to the ins and outs of business like filing my tax return (cry!), negotiating rates, and signing contracts it was a massive learning curve. If you're an entrepreneur, you already know that from the offerings (the doing) to the everyday operations (what we do to get the doing done), the learning never ends.
Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Nearly a quarter (22%) expect an 11%–20% drop. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.
A topic I find founders get a bit or often a lot wrong is … When To Hire Your First CFO. We’ve got a guest post below from OnlyCFO on this very topic! If I had to summarize all my learnings, it’s that you can’t really hire a full-time head of finance too early, but many of us go to hire a “CFO” around $10m-$30m ARR, when we really need a VP/SVP of Finance.
A topic I find founders get a bit or often a lot wrong is … When To Hire Your First CFO. We’ve got a guest post below from OnlyCFO on this very topic! If I had to summarize all my learnings, it’s that you can’t really hire a full-time head of finance too early, but many of us go to hire a “CFO” around $10m-$30m ARR, when we really need a VP/SVP of Finance.
Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.
Weve all needed a quick solutionwhether its resetting a password or troubleshooting an issue. Thats where the Salesforce Help page comes in. With over 60 million visits a year, customers rely on it for everything from troubleshooting to developer support. But what if getting the right help was faster and more personalized? Salesforce saw an opportunity to enhance the customer experience by integrating AI into customer success.
It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when to consolidate and when to keep redundancy is key to maintaining an effective martech stack. The value of addressing overlaps Martech stacks are constantly evolving.
Gong announced its just crossed $300 million in ARR. Thats impressive, but I think even more impressive that it sounds. Because while I dont have the exact numbers, I do think Gong has reaccelerated the past 6-9 months. Its clearly growing faster today , at $300m, than it did at $200m, when a wave of consolidation and cutbacks hit the overall space.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing its data. Instead, it generates revenue from advertising and premium subscription services, especially those for recruiters and sales professionals. That hasnt kept sales engagement platforms from using Chrome extensions to help sellers generate leads by grabbing data from LinkedIn.
Dear SaaStr: What Are The Unspoken Downsides of Being a VC or Angel Investor? Look the downsides are small folks. As a founder, you are often days away from total failure. This basically never happens for VCs, and even when it does, it happens over a decade+ (life of a fund). But. Some non-obvious ones to outsiders, some downsides to being a VC: Youre just a number.
LinkedIn has intensified its enforcement efforts against companies accused of violating its data protection policies, with Seamless.AI and Apollo.io becoming the latest casualties. Removing their LinkedIn pages has sparked industry-wide discussions on the impact of data scraping, automation, and LinkedIns evolving enforcement strategies.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Negotiation. Just hearing the word can trigger a range of emotionsexcitement, anxiety, or even dread. But no matter how you feel about it, one thing remains true: emotional control in sales negotiations is critical to success. Whether youre negotiating a million-dollar deal or trying to get your kids to go to bed, mastering your emotions will give you a significant advantage.
Key performance indicators (KPIs) are the backbone of effective organizational performance management. They provide measurable benchmarks for evaluating progress, aligning teams with strategic goals, and driving productivity.
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