Sat.Jul 19, 2025

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B2B Reads: Buyers, Out-Dated Segmentation, AI Search, Influencer Marketing, and More

Heinz Marketing

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. B2B buyers want less sales contact by Mike Pastore B2B buyers are shifting toward self-serve—around 61% don’t want to talk to sales reps unless it’s absolutely necessary.

B2B
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The Sheer Momentum You Need For an Enduring IPO in SaaS: 63% Average Growth

SaaStr

We took a look at the SaaS leaders that are doing well today, in today’s world and that have IPO’d in the past few years. Samsara, Toast, Klaviyo, ServiceTitan and Procore. Their Average Growth Rate in Year Before IPO: 63% (excluding prior generation) The Numbers *Top performer from prior generation of SaaS IPOs (2010-2015 era) The SaaS Leaders: 1.

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Dear SaaStr: When Is a Good Time for Founders to Sell Some of Their Stock?

SaaStr

Dear SaaStr: When Is a Good Time for Founders to Sell Some of Their Stock? What are the rough guidelines for “seconday” sales if you aren’t Stripe or Databricks or OpenAI? Secondary sales can be a great tool—when done right. I was offered secondary when Adobe Sign / EchoSign was crossing $10m ARR, and I wish I’d taken it. It would helped me push on without worrying too much about making nothing in the end.

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Hallucinations Aren’t The Issue They Once Were in AI. But They Are Still Worry #1 For B2B Leaders.

SaaStr

The paradox of AI in 2025: Models are dramatically better, but deployment anxiety remains sky-high. In ICONIQ’s latest State of AI report —300 AI company executives were surveyed about their biggest deployment challenges. The results reveal a fascinating contradiction that every AI builder needs to understand. The good news : Hallucinations have objectively improved.

B2B
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.