Sales Hacker

APRIL 4, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

GTM 105

GTM X-functional Engineering Government 105

The Advantexe Advisor

APRIL 4, 2025

Thursday was another one of those all-too-familiar days where markets imploded, stock prices cratered, and billions of dollars of shareholder value were wiped away. I was sitting in the heart of Silicon Valley working with one of our clients in the semiconductor industry an industry being decimated by the geopolitical news of tariffs while the world crumbled around us.

Price 59

Price Clients 59

Salesforce

APRIL 4, 2025

Better, faster, and cheaper. Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

PandaDoc

APRIL 4, 2025

Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. So how do you do that? Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.

Price 52

Price Profit margin Market share Repeat business 52

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

G2

APRIL 4, 2025

As Drata s CEO, Ive watched governance, risk, and compliance (GRC) transform from a back-office necessity into a strategic business function over the past decade.

Trust 52

Trust Government Strategize 52

PandaDoc

APRIL 4, 2025

Wondering how you can drive sales while improving your customer value? Lets talk about upselling. What is upselling in sales? In sales, upselling is a strategy where a sales rep or business persuades a customer to purchase a higher-end, upgraded, or more feature-rich version of a product they wanted to buy. Its a less aggressive sales tactic that actually focuses on helping customers get what they need and make a better purchasing decision based on their needs.

Customers 52

Customers Cross-sell Price Sales 52

Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, I had an experience that perfectly illustrated this an interaction with a company through its SMS channel. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

Appointment 84

Appointment Campaign Contact Technology 84

SaaStr

APRIL 4, 2025

So we’ll have ~20 of the latest AI start-ups from YCombinator at a special YC Demo Pod area at 2025 SaaStr Annual! Come meet them (and also watch 100+ present live at our first AI Demo Stage ) at 2025 SaaStr Annual, May 13-15 in SF Bay!! Here’s more on a dozen of them to meet IRL!: Abundant AI: API for Agent Teleoperation Abundant powers reliable and safe AI deployment via our API.

GTM 70

GTM Government CRM Follow-up 70

Martech

APRIL 4, 2025

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.

Conversion 81

Conversion Gaming Product Process 81