Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.

CRM 120

CRM Launch Service Process 120

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies. This article will address some of the most common questions about Google Search Ads 360 and help clarify how it can enhance your marketing efforts.

Campaign 71

Campaign Engineering Retail Consult 71

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.

Technology 126

Technology Technology Consult Campaign 126

Search Engine Land

SEPTEMBER 23, 2024

Many redesigned websites fail to improve SEO , often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where they were before the redesign.

Objectives and Key Results 103

Objectives and Key Results X-functional Launch Service 103

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Martech

SEPTEMBER 23, 2024

Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. But which one is best? Our data reveals that leading companies across industries aren’t struggling. They’ve embraced innovation and embedded it into their everyday operations.

Minimum Viable Product 67

Minimum Viable Product Legal Government Technology 67

Search Engine Land

SEPTEMBER 23, 2024

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing.

Campaign 86

Campaign 86

Search Engine Land

SEPTEMBER 23, 2024

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach expanding or stagnating? These questions demand more nuanced data. Below are six advanced key performance indicators (KPIs) that Meta Ads doesn’t readily offer out of the box but which can dramatically elevate your paid social strategy. 1.

CTR 79

CTR Profit margin Campaign Start-ups 79

Martech

SEPTEMBER 23, 2024

Salesforce held its annual Dreamforce conference in San Francisco last week, and to the surprise of no one, the Bay Area air was filled with news about AI. With announcements covering the full range of the Salesforce universe, from Data Cloud to Service Cloud and everything in between, there was something for everyone in the revenue organization. But all the news makes it easy to lose track of what’s most important for marketers.

Campaign 106

Campaign Growth Service Launch 106

Engage Selling

SEPTEMBER 23, 2024

Boosting client confidence is key to sealing the deal. Let’s explore how to make your prospects feel good about their decisions with you by offering proof they can’t ignore. For … The post Prove It! first appeared on Colleen Francis - The Sales Leader.

Clients 62

Clients Prospecting Sales 62

Iannarino

SEPTEMBER 23, 2024

In today's competitive marketplace, building strong customer relationships isn't just beneficial—it’s essential for sustained success.

Customers 292

Customers Sales 292

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

SaaStr

SEPTEMBER 23, 2024

So Toast is one of the most iconic B2B leaders out there. We’ve all used Toast 10s or 100s of times by now. But while the brand and market penetration is strong, the business model is challenging. It still loses money on the hardware, and the payments side is fairly low margin (28% or less). The software license is high margin, but it’s only 20% of the total revenue.

Territory 122

Territory Closing Quota B2B 122

G2

SEPTEMBER 23, 2024

Explore these influencer marketing statistics to uncover the latest market trends and adjust your strategies. Use them to drive maximum return on investment from campaigns.

Campaign 105

Campaign 105

SaaStr

SEPTEMBER 23, 2024

Dear SaaStr: Who Should I Fire, Someone Who Underperforms, or Has Questionable Ethics? I would fire both. An underperforming rep that gets a pass just lowers the bar for everyone, unfortunately. No matter how nice they are. If it’s OK for Bob to always hit 30% of quota … then you just won’t have enough pressure and urgency on your sales team. You can’t have that.

Quota 122

Quota Trust Customers Sales 122

Salesfolks

SEPTEMBER 23, 2024

The first wave of AI-empowered customers is rolling in, and it’s going to shake things up. Embrace the new tools at your disposal, adapt to the informed customer, and focus on delivering value that no algorithm can replicate. Stay ahead of the curve, and this AI revolution might just be the best thing that ever happened to your sales career.

Customers 59

Customers Sales 59

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

G2

SEPTEMBER 23, 2024

Explore these statistics to understand Reddit’s growth and how you can benefit from it. Learn more about content types that work well on the platform.

Growth 59

Growth 59