Tue.May 17, 2022

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Being One-Up and The Difference Between Your Opinion and Your Perspective

Iannarino

Werner Erhard would describe "the guy in the diner" as someone who has an opinion on everything without ever experiencing anything. It's like when you are talking to your friends or family about what to do about runaway inflation, which college football team is going to win the national championship, or weigh in on who the Rock & Roll Hall of Fame should have inducted in 2022 (Pat Benatar is overdue, as are MC5, The New York Dolls, and Judas Priest).

Sales 296
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10 of the Top Mistakes I’ve Made in Venture Investing

SaaStr

Q: What are the most common mistakes people do while investing? My top mistakes in venture investing at least: Investing when I didn’t 100% believe in the CEO. No matter how interesting the metrics, even the product is, don’t invest if you don’t 100% believe in the CEO. It’s not enough. And if you truly, 100% believe in the CEO — lean in.

Growth 126
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Sales Enablement, The Sound Of One Hand Clapping

Partners in Excellence

Again, I have to start this post with an apology. I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends. I think, however, one of the biggest problems with sales enablement is not what they do, or the quality of the programs they develop. I think one of the biggest problems with sales enablement comes from outside the organization, with sales executive leadership and front line management.

Sales 123
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Metaverse marketers favor virtual reality over NFTs

Martech

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.

Niche 128
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Importance of Founder-Led Sales to Scaling

Predictable Revenue

Harpaul Sambhi joins the Predictable Revenue podcast to discuss the importance of founder-led sales to scaling repeatable revenue for startups. The post The Importance of Founder-Led Sales to Scaling appeared first on Predictable Revenue.

Sales 101
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Ruthless prioritization: The key to marketing momentum

Martech

Most marketing fails to deliver its maximum potential. And the reason is simple: lack of prioritization. “If we just had more time and resources then we could produce a better result.”. This might sound familiar. In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?

More Trending

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A First Timer’s Guide to SaaStr Europa 2022 in Barcelona!

SaaStr

So we are so close!! The 3d SaaStr Europa is coming up 7-8 June in Sunny Barcelona! A first-timers guide here, 10+ Insider Tips: #1. Sign Up for A Bunch of Braindates. Braindates and Super Braindates are incredible chances to meet 1:2, 1:4, 1:8, 1:20 with some of the very top CEOs, CTOs, CROs, CMOs, founders and more in SaaS. Big sessions are fun, but sign up for at least 4 Braindates.

Meeting 97
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What are your secrets to overcoming marketing challenges? Take our survey

Martech

Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today. We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles.

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Dear SaaStr: Will Peloton Be Filing Bankruptcy or Selling Within 2022?

SaaStr

Dear SaaStr: Will Peloton Be Filing Bankruptcy or Selling Within 2022? Bankruptcy : No. Almost Run Out of Money : Probably. They are already running out now. Sell : 50/50 chance. …. Peloton has built an epic fan base and a strong subscription business. In fact, as a SaaS business, Peloton would be in a pretty strong position today, albeit one with a bit of a “Covid Hangover” like Zoom.

Sell 94
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Casted adds firmographic data to its B2B video and podcast platform

Martech

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is more actionable than vanity metrics around content consumption. What it does. Casted Insights is intended to provide a holistic view of video and audio audiences.

B2B 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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2022 Leadership Playbook: Winning Hybrid Sales Strategies

Sales Hacker

Inside, and outside sales. In-person, and online. Work from home, and work from HQ. The return to normal continues its hybrid evolution, revenue leaders face challenges managing teams with buyer expectations and establishing modern processes in this mixed landscape. During this live event, we’ll dissect the winning hybrid sales strategies playbook, showing how leaders implement approaches that accelerate pipeline & empower reps to find success, regardless of where the sale occurs.

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Designing Findable Content

Concentrix Catalyst

At Concentrix Catalyst, we help our clients define and deliver world-class experiences in a crowded digital ecosystem. Orchestrating a symphony of outcomes built around people first, our team lives in […]. The post Designing Findable Content appeared first on Concentrix Catalyst.

Clients 52
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Social Media a Waste of Time.

SalesBlog!

Somewhere along the way sales professionals thought they had found the infamous “silver bullet” for sales success. “If I just Twitter, Facebook, and Linkedin I will have thousands of sales easily!” Question… when has marketing using email, faxing, or mailers ever worked that way? Isn’t social media the same? You’re return will always be fractions of a percent for the effort.

Contact 52
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Named to ‘Top Sales Training Company’ List Again

DoubleDigit Sales

The post Named to ‘Top Sales Training Company’ List Again appeared first on DoubleDigit Sales.

Sales 52
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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IAS introduces new Control Panel for contextual targeting

Martech

Today, Integral Ad Science (IAS) introduced its Control Panel for contextual advertising partners. This suite of reporting and planning tools are offered to customers who use Context Control, which was introduced in 2021. What it does. Advertisers will be able to plan, activate and optimize media placements using the IAS Signal platform, which draws on contextual, rather than identity-based, data.