SalesHood

MAY 9, 2025

Rolling out a new sales campaign? Use this proven Know, Say, Share, Do framework to drive adoption and results.

Campaign

Martech

MAY 9, 2025

I recently listened to If You Could Live Anywhere by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. At one point, she discusses the concept of FOBO (fear of better options), which is far more insidious than its cousin FOMO (fear of missing out).

UX

SaaStr

MAY 9, 2025

SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. This comprehensive guide will help you navigate this expansive event and make the most of your experience. Event Overview & Venue The SaaStr Annual campus spans over 40 acres at the San Mateo County Event Center, featuring both indoor and outdoor spaces.

Networking

Martech

MAY 9, 2025

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Here’s how one approach proved just that. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run?

Angle

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

SaaStr

MAY 9, 2025

So I’d just about given up on the second worst SaaS vendor in our stack at SaaStr. I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. I hadn’t seen a feature release in years and sort of assumed they’d half given up. They cancelled their Free edition a few months back — an even worse sign of a vendor in trouble.

Launch

Anthony Cole Training

MAY 9, 2025

The Pareto Principle, also known as the 80/20 rule, suggests that 80% of outcomes are typically driven by 20% of causes. In sales, this means that a significant portion of sales revenue often comes from a relatively small number of customers. By focusing on this "vital few," financial firms can optimize their sales efforts and maximize profits. This same principle applies to the makeup of sales teams.

Sales

Predictable Revenue

MAY 9, 2025

AI now does research, flags signals, and drafts emails. Freeing you to focus on what moves pipeline: creativity, personalization, and timing. The post What Comes After the SDR Role? appeared first on Predictable Revenue.

Pipeline

SaaStr

MAY 9, 2025

Dear SaaStr: How Hard Should We Push to Get Cash Upfront in Deals? Offer it. Even make it the default for all bigger deals. But be careful in smaller ones, and where it’s not natural. In theory, collecting upfront for annual and even multi-year contracts can be a fantastic strategy, especially in the earlier days of your B2B business when cash is tight.

Contract

Martech

MAY 9, 2025

Whether theyre digital natives or prefer traditional channels, todays customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat. Join Adobe for Secure, Scalable Omnichannel EngagementFor the Most Demanding Industries and get an inside look at how leading organizations in complex industries are evolving from fragmented messagi

Government

G2

MAY 9, 2025

As a content marketer, I dont manage IT rollouts or build training programs. Still, Ive interviewed enough digital transformation leads and read enough adoption horror stories to know one thing: buying software is the easy part. Getting people to actually use it? Thats the uphill battle. Whether its an internal tool your team barely touches or a customer-facing product that needs better onboarding, the best digital adoption platform (DAP) bridge that painful gap between login and aha!

Product

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Martech

MAY 9, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. This year’s census added 2,489 qualified martech tools and removed 1,211 from last years landscape because of acquisition or simply shutting down

Process

G2

MAY 9, 2025

Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract editing and revisions, compliance audits, and a centralized repository of documents.

Contract

Iannarino

MAY 9, 2025

Discover why pitches often fail and how strategic sales conversations can convert prospects into loyal clients, fostering lasting business relationships. Learn the art of effective discovery.

Pitch

Understanding the Sales Force

MAY 9, 2025

Each year I eagerly await May 11th. While May 11th of 2025 is an important because it is Mothers Day, most years, May 11 is the day that the new leaves are finally on the trees (based on my observations since 1988). Last year the early spring months were very cool, and the leaves were a week late. This year, the early spring months were warmer and the leaves were on the trees a week early.

Process

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

Salesforce

MAY 9, 2025

HR data is at the heart of every organization. It is the system of record for your most critical assetyour people. But tapping into its full potential has long been complex. With Salesforce Data Clouds out-of-the-box Workday connector, you can now effortlessly unlock HR, payroll, and talent data for analytics, personalization, and AI-powered insights Why Integrate Workday with Data Cloud?

Finance

G2

MAY 9, 2025

From booking to expense tracking, I evaluated 25+ best travel management software. These are my top 7 choices for 2025 and what I learned from each of them.