Iannarino
DECEMBER 27, 2022
In a time when there are too many sales organizations chasing too few prospective clients , differentiation is difficult. Because most industries have a glut of competitors, your contacts believe what you sell is a commodity. One way you can differentiate your products and services is by using a positioning statement. A positioning statement is a short statement about the value proposition a company offers its prospective clients.
SaaStr
DECEMBER 27, 2022
Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business? Some of the toughest lessons I’ve learned … and continue to re-learn: Even very talented co-founders may leave. You need to also make sure they are 110% committed. Very mediocre VPs are often very good at talking the talk. Mediocre execs often talk the talk even better than the best up-and-coming ones.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
ClickFunnels
DECEMBER 27, 2022
The post 3 Awesome E-book Landing Pages That Convert Like Crazy appeared first on ClickFunnels. So you have an ebook. But what’s the best way to get it in front of your dream customers? The answer is simple: you should create a landing page for it and then drive traffic to it with paid ads. Need some inspiration? Here are three awesome ebook landing pages that convert like crazy… Table of Contents: Lead Magnet Ebooks vs.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Score More Sales
DECEMBER 27, 2022
I am fortunate to know best-selling author and “Father of Contact Marketing” Stu Heinecke. I met him when he was writing his first book, “How to Get a Meeting with Anyone” as I was asked to and was able to share one of my own strategies for getting my foot in a prospect’s door.
SaaStr
DECEMBER 27, 2022
So since the lockdown I’ve only spent about 30%-40% of my time in the SF Bay Area, and almost none of it in San Francisco proper. After a few weeks of lockdown, we instead opened up a handful of pod offices in downtown Palo Alto. Everyone had their own tiny office, with its own HVAC, and more, and we could meet outdoors in a courtyard. A true moment in time.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Spiro Technologies
DECEMBER 27, 2022
The post The Trendless Trend: Supply Chain Planning In The Era Of Uncertainty appeared first on Spiro.
Search Engine Land
DECEMBER 27, 2022
This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two of them.
Hubspot
DECEMBER 27, 2022
There's a big difference between building rapport with customers in-person versus building rapport through the phone. In person, you can read a prospect's body language and engage with them in a setting that makes them feel comfortable — but phone calls are a different ballpark. On a sales call, you must gauge their tone, form trust, and engage prospects through your words and delivery.
Spiro Technologies
DECEMBER 27, 2022
The post Countering the Amazon Effect: <strong>How Pioneer Music Differentiates and Personalizes</strong> appeared first on Spiro.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
DECEMBER 27, 2022
We seem to be in a continued death spiral with our customer engagement strategies. I recently read a post, Why Buyer Engagement Is Harder Than Ever And 4 Ways To Improve It. While I’m a great fan of Gartner and the research, I had mixed feeling about this post. I guess the best ways to characterize my reactions are: Well Duuugggghhhh…… And…… Oh S**t!!!
Expert insights. Personalized for you.
286 
Let's personalize your content