Iannarino

DECEMBER 27, 2022

In a time when there are too many sales organizations chasing too few prospective clients , differentiation is difficult. Because most industries have a glut of competitors, your contacts believe what you sell is a commodity. One way you can differentiate your products and services is by using a positioning statement. A positioning statement is a short statement about the value proposition a company offers its prospective clients.

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Contact Clients Prospecting Service 291

ClickFunnels

DECEMBER 27, 2022

The post 3 Awesome E-book Landing Pages That Convert Like Crazy appeared first on ClickFunnels. So you have an ebook. But what’s the best way to get it in front of your dream customers? The answer is simple: you should create a landing page for it and then drive traffic to it with paid ads. Need some inspiration? Here are three awesome ebook landing pages that convert like crazy… Table of Contents: Lead Magnet Ebooks vs.

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Objectives and Key Results Launch Profit margin Price 130

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.

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Process Government A/B testing Start-ups 135

SaaStr

DECEMBER 27, 2022

Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business? Some of the toughest lessons I’ve learned … and continue to re-learn: Even very talented co-founders may leave. You need to also make sure they are 110% committed. Very mediocre VPs are often very good at talking the talk. Mediocre execs often talk the talk even better than the best up-and-coming ones.

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Niche Trust Up-sell Start-ups 128

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Score More Sales

DECEMBER 27, 2022

I am fortunate to know best-selling author and “Father of Contact Marketing” Stu Heinecke. I met him when he was writing his first book, “How to Get a Meeting with Anyone” as I was asked to and was able to share one of my own strategies for getting my foot in a prospect’s door.

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Contact Meeting Sell 119

Search Engine Land

DECEMBER 27, 2022

This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two of them.

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Product Launch Engineering Start-ups 100

SaaStr

DECEMBER 27, 2022

So since the lockdown I’ve only spent about 30%-40% of my time in the SF Bay Area, and almost none of it in San Francisco proper. After a few weeks of lockdown, we instead opened up a handful of pod offices in downtown Palo Alto. Everyone had their own tiny office, with its own HVAC, and more, and we could meet outdoors in a courtyard. A true moment in time.

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Pitch B2B Meeting Engineering 84

Partners in Excellence

DECEMBER 27, 2022

We seem to be in a continued death spiral with our customer engagement strategies. I recently read a post, Why Buyer Engagement Is Harder Than Ever And 4 Ways To Improve It. While I’m a great fan of Gartner and the research, I had mixed feeling about this post. I guess the best ways to characterize my reactions are: Well Duuugggghhhh…… And…… Oh S**t!!!

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Prospecting Referrals Contact High impact 77

Spiro Technologies

DECEMBER 27, 2022

The post The Trendless Trend: Supply Chain Planning In The Era Of Uncertainty appeared first on Spiro.

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Hubspot

DECEMBER 27, 2022

There's a big difference between building rapport with customers in-person versus building rapport through the phone. In person, you can read a prospect's body language and engage with them in a setting that makes them feel comfortable — but phone calls are a different ballpark. On a sales call, you must gauge their tone, form trust, and engage prospects through your words and delivery.

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Technique Trust Prospecting Pitch 62

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Spiro Technologies

DECEMBER 27, 2022

The post Countering the Amazon Effect: <strong>How Pioneer Music Differentiates and Personalizes</strong> appeared first on Spiro.

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