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If you were going to plant a fruit tree, you would need to follow a five-step process which includes: Dig a hole Place the tree and fill the hole Fertilize and Water Maintain (Sun, water, pruning, fertilizer) Harvest It should be obvious that you cant mess with the sequence because if you do anything in the wrong order, your fruit tree adventure will end before it begins.
In this episode of The Art and Science of Complex Sales, were joined by Tony Cross , CEO of Growth Matters International. Tony shares how sales managers can be the most powerful lever for sales transformation. The conversation focuses on how to lead teams through uncertainty, coach toward customer buying behavior, and create practical momentum through structured conversations and frameworks.
Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. Companies that align their sales and marketing grow 19% faster and 15% more profitably.
If youre wondering how to prospect for sales effectively, youre not alone. Were all looking for that magic bullet. And while there might not be a magic bullet, there certainly is a magic formula. And today, Im here to share that formula with you. So, if youd like to learn how to prospect for sales and improve your companys prospecting process, keep reading.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
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Dear SaaStr: How Should I Specialize My Sales Team? One thing is clear: most founders and VPs of Sales and CROs look back and wish they’d specialized their sales team earlier. And not have everyone work in a round-robin or similar format on all the leads, just split across their reps. You should split your AE team based on what will drive the most efficiency and results for your specific business.
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