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Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite. This is scheduled to be available on Tuesday, April 22, 2025. HERE’S WHAT’S NEW TASK COLOR SELECTOR When scheduling tasks, you should be able to easily select standard/fixed colors without entering color #s or selecting from a slider or color wheel.
Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked fundamentally different questions. Not “Can AI make this faster?” but “What becomes possible now that wasn’t before?” Across boardrooms worldwide, executives focus on implementing AI but often overlook a more profound truth: no technology can succeed without a shift
My friend, Aaron Evans, posted something fascinating in LinkedIn. I find myself confused, perhaps more importantly, dismayed. Aaron, was showing a simple, direct prospecting email. His comment was, “Honest, funny, to the point, respectful and human.” While he responded “No,” he was impressed by the approach. A few things struck me and I commented on it: Why is honesty, respect, humor, being to the point and human so unusual that it makes this email standout.
The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Starting a small and medium-sized businesses (SMBs) today is like setting sail on a journey, where social media serves as the wind in your sails. According to Salesforce, 48% of customers prefer using social media to learn about small businesses. Social media looks enticing to everyone. But then the reality of social media reels in and its not as easy as it seems.
Were very excited about the opportunity to leverage AI to help sellers be more effective, and weve been investing heavily in many different ways to bring the power of this new technology to our customers. Our approach is based on two main principles: Generate uniquely useful insights Share insights through a wide range of experiences Generate Uniquely Useful Insights When it comes to AI, everything ultimately comes down to having the best data.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? “ A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? “ A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.
Adobe Illustrator was created in 1987, originally launched for Microsoft Windows personal computers. The tool has been improving and optimizing for decades to become the go-to software for complex design needs.
Achievement-seeking is the X-factor. Its the thing that keeps great salespeople prospecting, reviewing prospect notes on their own time, and celebrating closing a tough deal.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Lets get real: applying for a sales job is itself a sales process. You're selling youyour experience, your potential, your driveand if you cant do that well in the hiring process, why should anyone believe youll close deals for them?
SaaStr Annual 2025 is not just another SaaS eventits the largest gathering of SaaS, Cloud, and AI founders in the world , and this year, were taking it to the next level with the second year of our VIP Summits. These exclusive, role-specific gatherings are designed to bring together the best and brightest revenue and operational leaders in SaaS for a mix of tactical learning, high-value networking, and, yes, a little bit of fun.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Dear SaaStr: How Do We Reduce Churn? Churn is one of the most critical metrics in SaaS. Maybe the most critical in the end. With too much churn … in the end, it doesn’t compound. Its the silent killer of growthif your churn is too high, its like trying to fill a leaky bucket. You cant scale effectively if youre constantly losing customers faster than youre acquiring or expanding them.
Dear SaaStr: What if im not sure that my VP Sales is the right person? If youre not sure your VP of Sales is the right person, youre already in a tricky spot. The reality is, at the VP level, you cant fix them if theyre not a fit. And that’s likely your fault for hiring them. Not theirs. A VP of Sales / CRO may struggle or fail in one environment and thrive in another.
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